Breakthrough Business Development : A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
by Duncan MacPherson; David MillerRent Book
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Summary
Table of Contents
| Preface | |
| Acknowledgements | |
| Introduction: Overview of Our STAR Business Planning Process | |
| Strategic Analysis (Weeks 1-4) | |
| Your Untapped Opportunities | |
| Marketing Pillars and the Loyalty Ladder | |
| Your Overlooked Vulnerabilities | |
| The Creation and Benefits of a Procedures Manual | |
| Client Classification and Triple-A-An Ideal Client Profile | |
| Build Client Chemistry with FORM | |
| Targets and Goals (Week 4) | |
| Success Is Achieved by Design, Not by Chance | |
| Activities: Your Business Development Actions (Week 5-12) | |
| Establish a Client-Centered Code of Conduct Using DART | |
| Deserve | |
| Ask | |
| reciprocate | |
| Thank | |
| Prospect Target Marketing | |
| Reality Check (Week 12) | |
| Holding Yourself Accountable | |
| Actionable Templates Archived on www.paretoplatform.com | |
| About Pareto Systems Customized Coaching and Consulting Services | |
| Pareto Platform Spotlight | |
| A Call to Action for Coaches Looking for Help with Implementation? | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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