This primer takes the mystery and intimidation out of business accounting and bookkeeping. It shows a business owner how to: Understand, use and interpret financial statements Set up or restructure the business' books Use the One-Write System Quickly detect and correct errors Monitor the accounting tasks you delegate to others Understand how outsiders, such as banks, analyze your company Determine when and how to switch computerized accounting Includes dozens of sample financial statements and rule-of-thumb formulas to help non-accountants easily comprehend and use: The Balance Sheet The Income Statement Ratio Analysis Budgeting Journals The General Ledger Payroll Schedules Depreciation Bank Reconciliation Internal Controls Accounting Systems By reviewing the financials of hypothetical small firms, readers will learn how to spot and correct potential problems before they become crises.
Jose Placencia was a senior consultant at Arcata Management, Inc. and Human Resources Corporation. He is the founder and president of Western Sports, Enterprises, a regional sports concession and retail chain. He holds an MBA from the University of Santa Clara ad a BS degree from San Jose State University.
Bruce Welge, a co-founder of several start-up companies, has been a senior financial consultant to entrepreneurs, director of planning and analysis with Itel Corporation, chief financial officer of a publicly-held company, and founder of a venture capital firm. He has a MS in marketing from UCLA Graduate school and a BS in Business Administration from University of California at Berkley.
Born and Educated in Scotland, Don Oliver is a British chartered accountant and a California CPA. He has a BA with honors in Accountancy and Finance from Heriot-Watt University in Edinburgh, and spent nine years with KMG (now KPMG Peat Marwick) in their London and San Francisco offices. Mr. Oliver has spent over 15 years as a financial advisor to small businesses and is currently a partner in Morgan Fraser Limited, a San Francisco corporate finance and business advisory firm.