The Changing Face of Multinationals in South East Asia

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the SE Asian economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organizations are evolving and restructuring in the post-economic crisis era. Multiple in-depth case studies are incorporated from the point of view of participants.

Tim G. Andrews is Senior Lecturer in International Marketing, Bristol Business School, University of the West of England Nartnalin Chompusri is Marketing Officer at the Bristol Business School, University of the West of England Bryan J. Baldwin OBE is Chairman of Trafalgar International, Global Investments Ltd, Evergreen Comware and Director of PCI International